Curriculum Vitae

todd.moy@gmail.com linkedin.com/in/toddmoy Mountain Standard (GMT-7)

Experience

Lead Product Designer for AI Orchestration

Zapier

2025—present

Leading design for tools that help organizations transform how they work, combining traditional workflows with AI-powered automation.

Principal Product Designer

Whimsical

2021—2025

As the first non-founding designer, I led the design of core product features, formalized the design system, and implemented processes to help the team scale effectively.

  • Design system Built and maintained the Figma design system to ensure consistency and efficiency.
  • Desktop app Designed a cross-platform native app featuring split-screen capabilities.
  • AI text-to-diagram Shipped text-to-diagram functionality, deployed both in-app and as a plugin for chat.com.
  • Content objects Created editable components such as callouts, tables, sticky notes, toggles, and more to enhance communication.
  • Integrations Designed OAuth flows and direct integrations with Google Apps, Slack, Jira, Notion, and other platforms.
  • Posts Designed a communication tool tailored for remote teams favoring calm, thoughtful conversations.

Senior Product Designer for Core Editor

Zapier

2020—2021

As lead designer for the Core Editor, I owned the primary interface for authoring automations, driving initiatives from growth experiments to long-term vision and strategy.

  • Longitudinal benchmark testing Initiated and implemented recurring usability tests to monitor and improve the overall editor experience.
  • Zap version control Designed a system enabling users to edit, publish, and revert zaps with no downtime.
  • Growth improvements Identified friction points and delivered solutions that reduced time-to-first automation.
  • Canvas-based editor Led vision work for a redesigned, canvas-based editing experience.

Lead Product Designer for Terraform Cloud

Hashicorp

2018—2020

As lead designer for Terraform Cloud, I brought this new product to market, creating the core self-serve flows, improving onboarding, and developing value-add features to distinguish the product.

  • Onboarding Conducted research and developed a journey map that surfaced critical pain points, informing a complete onboarding redesign.
  • Cost estimation Designed a feature enabling engineers to predict infrastructure costs before provisioning.

Principal Product Designer

SendGrid

2019—2020

As lead designer for the platform, I created products that supported developers through onboarding, integration, monitoring, and troubleshooting.

  • Sender authentication Redesigned the domain validation feature to improve deliverability rates for developers.
  • Diary study Conducted an in-depth diary study that shaped the design of domain authentication, activity tracking, and onboarding experiences.
  • Email activity Refocused the feature to better support developers in troubleshooting deliverability issues.
  • Ads Designed the beta version of SendGrid Ads, enabling marketers to target ads based on email engagement metrics.

Senior User Experience Designer

Viget

2010—2016

Pitched and delivered web sites and applications for startups, established brands, and higher education clients.

  • Massachusetts General Hospital Led the redesign strategy, including a new information architecture and design system, which unified disparate departments, clinics, and care units throughout the MGH system.
  • App Review Led product design for a higher education applicant review tool, used by admissions officials.
  • University of Pennsylvania Led information architecture and UX design for the redesign of upenn.edu and schools within.
  • Locution Product design for a mobile app that enables information sharing among first responders.

Education

MS, Management of Information Technology

University of Virginia

BFA, Painting · Minor, Information Systems

Old Dominion University

Honors & Awards

Core Principle Award

Hashicorp

Arm-in-Arm Award

SendGrid

4H Award

SendGrid

Exceptional Performance Award

Countrywide Financial Corporation

Performance Awards (3x)

Naval Sea Systems Command

Special Act Awards (4x)

Naval Sea Systems Command

Honor Graduate

University of Virginia

Summa Cum Laude

Old Dominion University

Speaking & Press

Building an Atomic Design System with Jekyll

TriUXPA

Emerging Trends in UX

Panelist · UNC School of Information and Library Science

Recruiting UX Designers

Panelist · Charlotte UX Meetup

Featured in Offscreen Magazine

Issue 3

Featured in article "From Pen to Pixel" for ideation methods.

The Secret Life of Usability

AIGA Raleigh

What Developers, Designers, and UXers Can Learn from Magicians

Web Afternoon Charlotte

The Secret Life of Usability

Internet Summit

iPhone Usability Testing

MobileCamp RDU

Mobile First Principles

MobileCamp RDU

Developing and Testing an Information Architecture

Guest Lecturer · UNC School of Information and Library Science

Approaches to Testing Faceted Interfaces

Guest Lecturer · UNC School of Information and Library Science

Death to the Spec — Building a Testable Prototype Using Axure

TriUXPA

Love in the Cloud: Research into Online-Only Relationships

South by Southwest Interactive Conference